eBay for Android
James Tenniswood
eBay was facing serious issues stemming from a previous app overhaul. Customer feedback and purchasing patterns indicated a deep discontent with the experience, app ratings had dropped from 4.3 to 2.2 star reviews.
The original vision for the overhaul was to create a holistic experience across multi platforms, but when faced with continued negative feedback, we decided to explore creating a rich native android user experience, implementing the Google material design system.
There were several key elements to this new design approach, access to global navigation was important to usability, injecting personality through colour, creating a more personal and responsive experience.
Results have been very strong, we saw incredible feedback from our vocal user base, app store reviews increased to 4.6 stars, the financial impact has been significant, and customer satisfaction has been very strong.
