eBay Shopping Intents
James Tenniswood
Shopping on eBay involves quite a bit more searching that other commerce services, due in part to the vast size of the marketplace, the variability of the item condition and the diversity of the sellers available.
We observed that with users spanning multiple platforms during the length of each shopping mission, continuation from where they left was much harder than it needed to be.
The approach we took was to evolve a combination of the recently viewed items list, recent searches and our rich merchandise services. We asked the search science team to work to cluster groups of items around common groups, in order to make the options more approachable.
The result is the first generation of a new approach to personal shopping, allowing us to help users down the their journey, summarise different sub-themes within each journey and ultimately help shortlist, compare and buy.
We designed the experience to work seamlessly across multi screen environments, so you can pick up where you left off regardless of device.
